Strategic Marketing Advisor, and Trainer | AI + Marketing Transformation | Human-AI Collaboration Specialist.
Dr. Shaimaa Alzayad

Why Organizations Trust Me

I bring a unique combination of academic depth and real-world execution. My DBA research at IBAS University in Switzerland revealed that 59% of AI adoption success depends on strategic
leadership conviction — not the technology itself. This insight drives everything I do:
helping leaders build the mindset, processes, and culture needed for successful digital transformation.

  • 20+ Years of Strategic Leadership
  • 100+Organizations Served
  • DBA Scholar (IBAS, Switzerland)
About Me

20+

Years Strategic Leadership

100+

Organizations Guided

59%

AI Success Factor (Strategic Conviction)

Welcome to my professional space! I am Dr. Shaimaa Alzayad, a strategic marketing leader
and DBA scholar transforming how organizations approach AI adoption.

With over 20 years of experience driving organizational transformation across the MENA region,
I combine academic rigor with real-world execution. My groundbreaking research on human-AI
collaboration in marketing services organizations is reshaping how businesses approach digital transformation.

As Chief Marketing Officer at I-Imagine (2021–2024), I delivered measurable results:
- 40% increase in engagement metrics
- 25% improvement in operational efficiency
- 35% boost in conversion rates

My DBA research reveals a powerful insight: 59% of AI adoption success is determined by
Strategic Value Conviction — what leadership believes about AI's strategic potential.

Book a Free Consultation

I bring a unique combination of academic depth and real-world execution. My DBA research at
IBAS University in Switzerland revealed that 59% of AI adoption success depends on strategic
leadership conviction — not the technology itself. This insight drives everything I do:
helping leaders build the mindset, processes, and culture needed for successful digital transformation.

Book a Free Consultation
My Resume

A Journey of Leadership and Innovation in Marketing and Business Management

Embarking on a career in marketing and business management has been an exhilarating journey, filled with opportunities to shape brands, influence markets, and drive growth. With a solid foundation in corporate communications, brand management, and digital marketing, my path has been a dynamic blend of creativity and strategic insight. As the current CMO of IImagine Agency Advertising & Marketing, I have had the privilege to lead transformative initiatives that not only foster collaboration but also enhance customer satisfaction, a core tenet of sustainable business success.

In the rapidly evolving world of marketing, one cannot overstate the significance of experience. My previous role as the Business Manager & Head of Marketing at the esteemed El Hassan & El Hussain Group provided me with a platform to truly innovate. Spearheading global marketing strategies, I was able to ensure brand consistency across diverse markets—a challenge that required deep analytical skills and a strategic vision. This role honed my abilities to navigate complex business landscapes and craft solutions that resonate with global audiences.

Innovation is often rewarded, and my career has been punctuated by moments of recognition that highlight this ethos. Among my honors, being named the Ideal Employee at El Hassan & El Hussain for Food Production in 2016 and again in 2020 stands as a testament to my unwavering commitment to excellence. These accolades are not just personal milestones but reflect my ability to inspire teams and elevate organizational standards. They underscore an era of my professional life where meeting expectations wasn't sufficient; instead, surpassing them became the norm.

At the core of my leadership philosophy is a belief in the power of collaboration. In my tenure at IImagine Agency, I have continuously advocated for an inclusive environment where different perspectives converge to create innovative marketing solutions. This commitment to diversity of thought has not only fostered a thriving workplace culture but also driven customer satisfaction levels to new heights, reinforcing our agency's reputation as a leader in advertising and marketing.

As I continue to evolve in my career, I remain passionately committed to mentorship and knowledge-sharing, ensuring that the marketing landscape becomes ever more inclusive and dynamic. With every new challenge, I am invigorated by the potential to reshape and redefine what success means in our field.

In sum, my resume is more than a record of past jobs; it is a vibrant story of growth, leadership, and the relentless pursuit of excellence in business management and marketing. It reflects a career that is continually unfolding, driven by a passion for innovation and a commitment to making meaningful impacts in the world of business.

Services

Strategic Consulting

Navigate digital transformation with data-driven strategies. From AI readiness assessment to full-scale implementation roadmaps, I partner with leadership teams to build sustainable competitive advantages through intelligent technology adoption.

Executive Coaching & Certification

Develop your leadership team's capabilities in AI integration and strategic marketing. Customized coaching programs that combine academic rigor with practical application, designed for C-suite executives and senior managers in the MENA region.

AI Readiness Assessment (PIVOT Tool)

Measure your organization's AI readiness across 7 strategic dimensions using the research-backed PIVOT Framework. Get a customized 90-day roadmap with actionable recommendations tailored to your industry and maturity level.

EDUCATION
July 2011
Bachelor’s Degree in Mass communication
Faculty of Mass-Communications, Cairo University
June 2026
Doctor of Business Administration (DBA) — IBAS University, Switzerland
Specialization: Strategic Marketing &Strategic Managment
Certifications
November 2022
Business Psychology Diploma

R.B Collage of the UK  

November 2020
Certified International Consultant in Business

Smart Expert International LTD.

March 2019
Professional Digital Marketing Diploma

DM Arts Academy

April 2018
Certified Six Sigma – Black Belt

International Quality Federation (IQF)

EXPERIENCE
November 2021 – 2024
CMO
IImagine Agency Advertising & Marketing, Egypt

Led digital transformation and AI integration initiatives. Delivered 40% engagement increase, 25% efficiency improvement, and 35% conversion rate boost across marketing operations.

January 2018 – November 2021
Business Manager & Head of Marketing
El Hassan & El Hussain Group, Egypt

Directed marketing strategy for a 3,000-employee organization. Led a 135-person team, implementing data-driven campaigns and building the group's digital presence across multiple business verticals.

2006–2014
Senior Marketing Manager — Various Organizations
Effect Advertising & Marketing, Egypt

Progressive marketing leadership roles building expertise in strategic planning, brand development, and market expansion across MENA markets.

My Projects

A Collection of my favorites project I’ve designed recently. Feeling great while sharing here.

Pricing Plans

Are you interested to work with me ? Here are my price list for design related work. Lets talk about project !

Full Time
Available for Full Time
$1200
  • Brand Design
  • Advertising
  • Web Development
  • Photography
Hire Me
Project Wise
Available for Freelancing
$400
  • Brand Design
  • Advertising
  • Web Development
  • Photography
Hire Me
Hourley
Available for Hourley Basis
$60
  • Brand Design
  • Advertising
  • Web Development
  • Photography
Hire Me

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Jennifer Smith
Jennifer Smith
CEO & Founder

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Jennifer Smith
Jennifer Smith
CEO & Founder

Sed vel mattis dolor. Vestibulum gravida, dolor vel dapibus bibendum, velit enim finibus mauris, in volutpat arcu magna ac metus. Sed condimentum, erat vel sodales pharetra, ligula massa maximus dolor

Jennifer Smith
Jennifer Smith
CEO & Founder
My Clients

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Contact Me
My Blog

Human-AI Collaboration: From Theory to Practice

AI is not the replacement for marketers — it is the partner. This article explores DBA research
revealing that success is not AI vs Humans, but Humans + AI as one team.

Marketing
May 22, 2025

In a world flooded with constant content—posts, ads, videos, emails—the real question becomes: why do we remember certain ads and…

Marketing, Sales
May 20, 2025

In a market flooded with promotions, the real question isn’t “How do I sell?” It’s: “Why would anyone choose my…

Sales
November 28, 2021

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