I partner with CMOs, CEOs, and enterprise leaders to build AI conviction, design the operating model, and execute transformation with measurable results.
DBA Scholar | Certified Trainer | Human-AI Collaboration Specialist
Over the past 20 years, I’ve led marketing transformation at enterprise scale: as a CMO driving 40% engagement lifts and 35% conversion boosts, as a strategic advisor guiding 100+ organizations across Egypt and MENA, and as a researcher spending 2+ years analyzing companies to understand what determines AI adoption success.
My DBA research revealed that 59% of AI adoption success depends on Strategic Value Conviction — what your leadership believes about AI’s strategic importance.
I bring academic rigor (DBA research with statistical validation), real-world execution (20+ years as a strategic leader), MENA market expertise, and an independent perspective with no vendor agenda.
DBA Scholar — IBAS, Switzerland
Mass Communication & Business Psychology
Certified Business Consultant
Six Sigma Green Belt
Certified Trainer & Digital Marketing Professional
AI Transformation Strategy
PIVOT Framework Creator
Human-AI Collaboration
FMCG, Food & Beverage, Education, Non-Profit, Real Estate, Technology
Egypt, MENA Region, Global
Navigate digital transformation with data-driven strategies. From AI readiness assessment to full-scale implementation roadmaps, I partner with leadership teams to build sustainable competitive advantages.
Develop your leadership team’s capabilities in AI integration and strategic marketing. Customized programs combining academic rigor with practical application for C-suite and senior managers.
Measure your organization’s AI readiness across 7 strategic dimensions using the research-backed PIVOT Framework. Get a customized 90-day roadmap with actionable recommendations.
Full-spectrum marketing strategy, brand building, digital marketing execution, and MarTech stack optimization. From brand identity to performance marketing campaigns.
Research-backed framework measuring AI readiness across 7 strategic dimensions. Developed through DBA research analyzing 100+ organizations.
AI readiness assessment using the PIVOT tool across 7 dimensions — technology, strategy, culture, leadership conviction.
Help leadership understand WHY AI matters strategically — the 59% success factor — before choosing any tools.
Create a clear 90-day implementation plan with quick wins, resource allocation, and measurable milestones.
Hands-on implementation support, team coaching, performance tracking, and continuous optimization.
Dr. Shaimaa transformed our entire digital presence. In just 4 months, we went from zero online visibility to a competitive market position. Her strategic thinking combined with hands-on execution is rare to find.
Her ability to understand our brand DNA and translate it into a modern, emotionally connected identity was extraordinary. The results in engagement and sales spoke for themselves.
We hired Dr. Shaimaa to fix our digital marketing and she ended up transforming our entire go-to-market approach. Our enrollment tripled and our cost-per-lead dropped by 65%.
I help CMOs, CEOs, and enterprise leaders build AI conviction, design the operating model, and execute transformation with measurable results.
Take the Free PIVOT Assessment: shaimaaalzayad.com/pivot-tool